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Birdie provides companies with an unvarnished and granular view of customers’ experience with their brand, products, and points of purchase throughout the buying journey so that they can make more customer-centric decisions to improve their product, marketing, and sales results.



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Pat is the co-founder and CMO of Birdie, a venture-backed consumer insights management startup that is revolutionizing how brands and retailers navigate through voice-of-consumer data to get more actionable insights in order make more informed decisions.

Partner of Arizona, a US$20 million marketing technology & solutions provider for Brazilian Fortune 100 companies, she was responsible for the company's expansion to Latin America and the development and sales of several new digital products. She is a One Young World Ambassador in Brazil, co-founder of GVAngels, an angel investor group formed by FGV alumni, and angel investor in startups of different sectors.

Pat has experience with Marketing, Product Management, and Business Development, is a judge of the MIT Innovation Awards Latam and other startup and entrepreneurship events, and a columnist in Brazilian Innovation portals. Graduated in Business Administration at FGV-EAESP and Law at USP - University of São Paulo, she also studied Growth Hacking at Growth Tribe Academy (Europe) and has experience with growth marketing, B2B sales, SaaS and e-commerce.

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