Blog writing: the 5 tips you can apply today

Growing your business requires investment - whether it’s a huge amount of money or your own time.

Today I’m here to tell you that you yourself have the skills to reach more people and connect with them.

You don’t need to be tech-savvy nor consider yourself the best writer in the world.

It’s a matter of being organized and applying certain language and copywriting tips and techniques.

In today’s post you’ll discover how to increase your chances of being found online and have your readers devour your content to the end.

1. Writing a blog requires organization

Create a blog posting calendar where you log the details for each blog post: topic, target, goal, keywords, publishing date and any other relevant information.

At the beginning you might think you’ll run out of topics to talk about on your blog. Nothing could be further from the truth! Once you get organized, you’ll have so many ideas that you won’t be able to stop.

Brainstorm blog post ideas: as well as specific topics to touch on in each blog post, I suggest keeping a small notebook with you (if you’re old-school) or using an app to jot down any ideas that come to mind during the day.

I use Trello and find it very visual and useful for keeping track of everything. On my blog dashboard, I have sections for blog ideas, blogs in progress, blogs that are finished and need to be proofread, others that need to be translated, blog collaborations, etc.

Now that you’ve got a plan, let’s narrow it down to writing a specific post.

Before starting, think about the subject of the post and prepare an outline about the topics you would like to talk about and how you will organize them into sections. This might seem obvious, but I was guilty of starting to write without an outline for a long time. Breaking the topic down into subtopics and having the sections laid out before starting makes writing so much easier and efficient.

Regarding the topics, I suggest finding common ground between what you want to talk about and what your audience is interested in. Always do your research. Answer the public is a tool that can help you with that.

2. Try different writing techniques in your blog posts

Once someone has found you, your content needs to be appealing so that they stay and keep reading. The title and the introduction play a key role in this.

So how can you make your blog content more enticing?

If you’re thinking you’re not a good writer, get that out of your head. There are so many writing techniques that you can use starting today, and the most important thing is that they can be learned by anyone.

I’m sure you’re familiar with storytelling. Why not start a blog telling a story, as if you were in your readers’ shoes? Instead of saying ‘If you want to learn how to write content…’, tell them a short story about how you (and they) feel when you don’t know how to start writing your blog posts. For example:

  • You sit staring at a blan