Mastercard: The Evolution of Finance and Tech

Opportunity & Challenge:
78% of minority-owned businesses in the U.S. are founded by Hispanic women, yet financial literacy resources remain scarce. Mastercard saw an opportunity to lead the charge in addressing this gap, aiming to strengthen both community ties and recruitment pipelines by engaging high-impact talent from underrepresented groups.

Our Approach:
Bridges Unite partnered with Mastercard to curate an exclusive FinTech education event in Miami focused on:

- Empowering Hispanic entrepreneurs through actionable insights and financial literacy tools.
- Facilitating high-value connections between business owners, decision-makers, and Mastercard leadership.
- Showcasing Mastercard’s leadership in inclusive financial solutions and business agility.

Results:
- 300+ business owners and decision-makers engaged
- 7% decrease in the recruitment gap, boosting Mastercard’s talent acquisition goals
- Strengthened brand trust and industry positioning as a leader in financial inclusion
- Built sustainable community ties to support long-term minority business growth

“Bridges Unite creates meaningful connections that empower businesses and communities to thrive. By building strategic networks, they drive collaboration, growth, and long-term success.”
— Brenda Victoria, VP Human Resources – Mastercard