ESPN: Women in Wellness

Empowering Communities Through Health & Wellness

In a landmark collaboration with ESPN, Bridges Unite proudly supported the launch of ESPN Women—a powerful platform dedicated to amplifying the voices of women in sports. This initiative was born from a shared vision: to celebrate diversity, foster inclusion, and empower communities through authentic storytelling and curated engagement.

Challenge
Despite growing interest in women’s sports, female athletes and leaders continue to face underrepresentation across media and sponsorships. ESPN sought to create a platform that not only highlighted female excellence in sports but also built a space for deeper connection, visibility, and impact.

Our Approach
Bridges Unite designed a custom experiential event that brought ESPN Women to life. With a deep understanding of brand storytelling and community activation, we curated an immersive experience that:

Elevated the voices of women athletes, coaches, and sports enthusiasts

Sparked dialogue on gender equity and representation in sports

Facilitated connection through live panels, storytelling sessions, and interactive workshops

The Experience
The ESPN Women launch event was a vibrant fusion of empowerment and engagement. From inspirational panels with trailblazing athletes to hands-on wellness activations and purpose-driven networking, the event cultivated a space where women felt seen, heard, and celebrated.

Impact
Reached over 500 participants in-person and thousands online

Amplified stories of more than 20 female athletes and changemakers

Sparked a multi-channel conversation around inclusion and equity in sports

Created a template for future ESPN Women activations nationwide

Why It Mattered
At Bridges Unite, we believe storytelling is one of the most powerful tools for change. Our partnership with ESPN wasn’t just about launching a platform—it was about igniting a movement. Together, we’re building a more inclusive future for sports, one where every woman has the opportunity to rise.