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Bacardi: Women in Leadership
Project type
Experiential Marketing, Sampling, Venue Opening
Location
Miami, Bacardi HQ
Women in Leadership
In an exciting partnership, Bacardi teamed up with Bridges Unite to inaugurate their brand-new penthouse at their Miami headquarters—transforming the space for the very first time into a platform for innovation, inclusion, and celebration. This milestone moment was designed not only to test a new drink innovation with the community but also to spotlight and celebrate women in leadership.
Challenge
Bacardi wanted to activate their newly unveiled penthouse space in a way that reflected their bold spirit and inclusive values. The goal was twofold: to debut a fresh drink innovation in front of a curated audience and to use the moment to uplift the voices of women within Bacardi and beyond.
Our Approach
Bridges Unite created a dynamic, first-of-its-kind event experience within the penthouse that seamlessly combined product innovation with purpose. The event was designed to:
Introduce Bacardi’s new drink innovation to a live audience
Celebrate the achievements of women in leadership
Foster community engagement through storytelling and interaction
The Experience
The penthouse served as the perfect backdrop for a vibrant and inspiring evening. A powerful panel discussion featuring women leaders set the tone, followed by curated tasting stations where guests were the first to experience the new Bacardi drink innovation. From there, intentional networking opportunities allowed guests to connect, exchange ideas, and share their feedback.
Impact
First-ever activation of Bacardi’s Miami penthouse
Debut and live community feedback on a new drink innovation
Elevated the visibility of women leaders within Bacardi
Strengthened Bacardi’s brand positioning as a leader in inclusive innovation
Why It Mattered
This wasn’t just a product launch or a new space unveiling—it was a declaration of values. Bacardi’s commitment to breaking boundaries, coupled with Bridges Unite’s expertise in experiential engagement, created a powerful moment of connection, celebration, and forward-thinking impact.
